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Study: Asian Americans Are Most Affluent Group

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jayjay
Posted: Fri Aug 11, 2006 9:21 pm Reply with quote
Joined: 15 Jul 2006 Posts: 453 Location: Dallas, TX
This article should get the attention from many ...




"Marketers of designer goods, technology, Internet shopping sites and products for healthy living, listen up: You may want to target Asian Americans, the most affluent consumer group in the U.S., according to a new report from market research publisher Packaged Facts.

Asian Americans wield more than $400 billion in total buying power and can boast a per capita income 85% higher than non-Hispanic whites ($25,786 vs. $14,007). Asian Americans' household income also is 50% higher ($56,161 vs. $35,929).

Asian Americans tend to be wealthy, with a higher portion of their households earning $100,000-plus compared to non-Hispanic whites.

"What we're seeing is a high-growth, high-income market that is willing to spend, yet very conscious about purchasing decisions," said Don Montuori, publisher of Packaged Facts, in a statement. "Asian Americans love to shop and will shop for the best deal. They're big on family, designer goods, technology, Internet shopping and healthy living, and are very open to all modes of promotion, making them an excellent target market."

Additional information is available at www.packagedfacts.com."



source: http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1002950054

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supercoolvic
Posted: Fri Aug 11, 2006 10:01 pm Reply with quote
Joined: 23 Jul 2006 Posts: 36
YES! asian americans are pretty damn self-conscious! perhaps a little too self conscious. the real question is: are asian americans trying to make up for something that they lack?

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