Joined: 15 Jul 2006
Posts: 453
Location: Dallas, TX
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This article should get the attention from many ...
"Marketers of designer goods, technology, Internet shopping sites and products for healthy living, listen up: You may want to target Asian Americans, the most affluent consumer group in the U.S., according to a new report from market research publisher Packaged Facts.
Asian Americans wield more than $400 billion in total buying power and can boast a per capita income 85% higher than non-Hispanic whites ($25,786 vs. $14,007). Asian Americans' household income also is 50% higher ($56,161 vs. $35,929).
Asian Americans tend to be wealthy, with a higher portion of their households earning $100,000-plus compared to non-Hispanic whites.
"What we're seeing is a high-growth, high-income market that is willing to spend, yet very conscious about purchasing decisions," said Don Montuori, publisher of Packaged Facts, in a statement. "Asian Americans love to shop and will shop for the best deal. They're big on family, designer goods, technology, Internet shopping and healthy living, and are very open to all modes of promotion, making them an excellent target market."
Additional information is available at www.packagedfacts.com."
source: http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1002950054 |
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